Introduction
Having a website is very critical to the success of your website. Statistics shows that 44% to 51% of business do not have a website. This statistic may shock you but it is a reality and small businesses are losing on potential customers online. In this article we will explain 5 reasons why it’s essential to have website for your business.
More than 90% if purchase starts with a simple search. Potential clients use search engines like google, yahoo and Bing to find your website. Google is by far the largest search engine with 6 of every 10 searches happening in the platform.
With your business not having a website, you are losing 93% of the market share. For your small business this is a huge client pool that you can’t afford to lose.
Buyers expect you to have it
In this era of rapid advancement in tech, your potential customers expect you to have a website. They expect your business to have a professional, mobile friendly and sleek website. Access to information is almost too easy and instantaneous. Anybody can pop open a laptop or jump on the phone and search for something. No one will take your business seriously if you don’t have a website with relevant information.
24/7 365 days services
When you have a website, you can serve your customers round the clock all day everyday compared to brick and mortar business that’s is 9-5.
Younger clients expect you to have a website
Study has shown that the age group between 18-34 expect a local business to have a website and they are more likely to trust and make purchases from those business. This means you need to work on branding, designing, content, product images and videos to truly make an impression.
Conclusion
The bottom line is, your website can be your best salesperson and if you do not have one then you are losing on a very crucial aspect in your business.