Introduction
Having a website is very critical to the success of your business. Statistics show that 44% to 51% of businesses do not have a website. This statistic may shock you, but it is a reality, and small businesses are losing out on potential customers online. In this article, we will explain 5 reasons why it’s essential to have a website for your business.
More than 90% of purchases start with a simple search. Potential clients use search engines like Google, Yahoo, and Bing to find your website. Google is by far the largest search engine, with 6 of every 10 searches happening on the platform.
With your business not having a website, you are losing 93% of the market share. For your small business, this is a huge client pool that you can’t afford to lose.
Buyers expect you to have it
In this era of rapid advancement in tech, your potential customers expect you to have a website. They expect your business to have a professional, mobile-friendly, and sleek website. Access to information is almost too easy and instantaneous. Anybody can pop open a laptop or jump on their phone and search for something. No one will take your business seriously if you don’t have a website with relevant information.
24/7 365 days services
When you have a website, you can serve your customers around the clock, all day, every day, compared to a brick-and-mortar business that is 9-5.
Younger clients expect you to have a website
Studies have shown that the age group between 18-34 expects a local business to have a website, and they are more likely to trust and make purchases from those businesses. This means you need to work on branding, designing, content, product images, and videos to truly make an impression.
Conclusion
The bottom line is, your website can be your best salesperson, and if you do not have one, then you are losing out on a very crucial aspect of your business.
Ready to build your digital storefront? Contact TechSphere today to get started.